Marc Gourmelon, MD Cécile Bour, MD September 2, 2020 At the beginning of July 2020, a research article detailing how to successfully manipulate women in order to increase their participation in breast cancer screening programs by mammography, was published under the title: “The Good Outcome of Bad News.A Field Experiment on Formatting Breast Cancer Screening Invitation Letters” [1]. This article is published by Italian authors in a journal which defines itself as follows: “The American Journal of Health Economics (AJHE) provides a forum for the in-depth analysis of … Continue reading